Recent Work
My team at Teach For America was instrumental in the success of TFA's 25th Anniversary Summit held in Washington, DC attended by 15,000 people. Below is some of the copy I developed for our museum and regional walk installations.
Introduction to the regional walk
Regional walk
Column at the museum
The first section of the timeline at the TFA museum
Crowd reading timeline at the museum
Teach For America recruits thousands of prospects every year. I had a hand in several aspects of the campaign as a leader of the teams who executed the digital, content, and creative content strategy. In addition, I drafted final copy for the campaign. Samples below.
Sticker
Merchandise
Poster
Brochure spread
Brand and standards guide